Here the top riders compete for an end of season bonus of $1 million as part of $10 million in prize money offered throughout the year.ĭriving this success, alongside the daredevil riders, are the other stars of the show – the bulls.
In the arena, 3 million fans now watch bull riding, compared to 300,000 in 1995. Since formation of the Professional Bull Riders (PBR) organisation in 1992, rodeo has been expanding both in popularity and as a business empire under the influence of the PBR the sport has grown into a multi-million dollar industry.Ī weekly bull-riding TV show sponsored by the Ford motor company – the Built Ford Tough Series – is featured on CBS and networks globally, broadcast to half a billion homes in 50 countries.
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